Share this Post
Below is a list of six steps professionals can take to effectively implement change based on Clark’s input and Knefelkamps’ PTP model:
1. Identify the problem
2. Assess the climate and collect quantitative support for change
Before change makers can move forward with solving their problem, quantitative data must be collected in order to make a case for the needed change. Data will also help with steps two and three (see below).
3. Develop the goals and the strategic plan to accomplish change
It is very easy to identify problems but it is important for change makers to take an extra step and identify solutions. Professionals should create strategic plans that are based in theory and include practical action items.
4. Use the diffusion of innovation to be-friend change makers
A theory called the diffusion of innovations can be used to effectively implement change by focusing on the recruitment of change makers. In 1962, Everett Rogers, a professor of communications, popularized a theory called the diffusion of innovations. The theory maps out an effective approach for folks to accomplish the adoption of a new idea or invention. It states that there are five categories of adopters: innovators, early adopters, early majority, late majority, and laggards (see Figure 1.1).
Figure 1.1 Diffusion of Innovations
By focusing on the early adopters and early majority, innovators can accomplish change more efficiently. It is important to note, student affairs and faculty innovators approach this process with various techniques. Some may take a more political route while others may be deemed as more radical. The data collected from step one will facilitate the recruitment of change makers. It is important to note that “be-friending” change makers is one of the most important steps when dealing with a controversial issue in higher education.
5. Analyzing potential challenges and supports that will aid/prevent change
Change agents need to ensure that all of the challenges and supports are brainstormed before implementing a solution to a problem.
6. Reevaluate the goals and strategic plan to ensure all of the challenges and supports have been addressed
A reevaluation of the goals and strategic plan needs to be done once technique five is accomplished. This is to ensure that the change agents are prepared for all barriers that might surface once the strategic plan is implemented.
After step six is accomplished the only thing left to do is implement the change! It is important to note that a reevaluation of the problem must be done to complete the cycle and to ensure the problem has been solved.
This list is not exhaustive. Leave a comment below with some other steps or techniques that can be used to implement change!